Coming 7/29/16-07/31/2016 to the Prime Osborn Convention Center in Jacksonville, FL. The Southeast Shooting & Outdoor Convention (SOC) will give the general public direct access to hundreds of companies throughout the shooting and outdoor sports industry. This is not a gun show, there will be no dealers just manufacturers. SOC is a trade show, but open to the public. It is an opportunity for you to see the latest and greatest the industry has to offer and get a peek at what they may be releasing in the near future.