The name ‘Shorty’s Bear Safety Service Inc.’ came from a combination of the owner’s nickname “Shorty” and Bear, who was the leader in alignment equipment when the business was opened in 1960. At the time, if you used Bear equipment, Bear allowed automotive shop owners to use their logo to allow for nationwide recognition, especially in regards to travelers. In many small towns, you will see shops with a bear logo either called ‘Safety Lanes’ or ‘Safety Service’.