Song Backer, Inc.

We believe the music industry is due for a change

Last year, a staggering 91% of all artists went undiscovered, with only 1% recognized as stars or mainstream acts. Record labels still prefer to sign established artists rather than investing the time or money to help develop the next generation of inspiring music. Together, we can do better.

Listen. Support. Create.

We don’t just listen to music. It speaks to us - not in a monologue, but in a conversation where we all participate regardless of age or class. Music is a language that belongs not to one group, but to all people.

Only a select few musicians, however, have the opportunity to participate in this conversation today. Next Big Sound reported that in 2013 a staggering 91% of all artists went undiscovered, whereas only 1% were recognized as stars or even mainstream acts. Record labels prefer to sign established artists rather than investing the time or money to help develop the next generation of inspiring music. Even those that sign with a label typically receive only 13% of royalties made from album sales. So where does that leave the undiscovered and still developing artists?

In recent years, crowdfunding has provided an exciting opportunity for independent musicians to fund their album or tour. Yet it is a structure that is geared towards one-off projects that take place maybe once or twice a year, at most. For many artists, they are still unable to focus on their musical aspirations as they work additional jobs to get by. The career of an independent musician is simply not set in stone even when a single campaign’s budget goal is met.

Independent artists are able to focus on developing and creating their art while deepening the relationship with their fans - creating a bond that spans and sustains a prolific career. We can do more than just listen to songs - let’s support the careers of independent musicians and create a new way to experience this amazing art.