After living in and surfing in Mexico in 2009, the Hurley's moved to San Clemente, Ca in 2010. Kurt started to manage some skateboard companies in the Southern Cal area and met a lot of very cool people. One of the obvious connections that became increasingly clear, was that surfing, skateboarding, cars and music are intertwined into the So Cal lifestyle. In fact, they are literally part of the fabric of living there. Soulriders is our attempt to introduce this historic perspective to our friends and clients all over the world. We hope you come aboard this adventure with us, and have as much fun as us!