Southern Reel Outfitters

Southern Reel was founded on the lakes and rivers of Arkansas, with fishermen who have been testing, reeling and repairing the very best gear for decades & avid outdoors enthusiasts who have made the outdoors more than just a passion, they've made the outdoors a lifestyle. We offer top-of-the-line fishing tackle and outdoor clothing, current news from the fishing circuits, and local insight to make every cast count. This is our life – and our lifestyle. Southern Reel.