Spraysmarter.com

In late 2009, Equipment Technologies’ CEO, Matt Hays, was visiting one of ET’s dealers. Matt saw a farmer walk up to the parts counter with some questions about sprayer parts. The man behind the parts counter knew a lot about agriculture, crop spraying, and sprayer parts. Matt was struck by how the parts man’s expertise put the farmer at ease and helped the farmer solve his problem. Matt thought, “our people at Equipment Technologies know a lot about agriculture, a lot about crop spraying, and a lot about sprayer parts. I wonder if we can put that knowledge on a web site and provide a way for farmers to solve their problems when they can’t – or don’t want to – drive to their nearest parts dealer.” A few months later – in April of 2010 to be exact – SpraySmarter.com was born.

Since SpraySmarter.com went on line, ET has learned that the idea works – SpraySmarter has, as hoped, provided a way for thousands of farmers to get their sprayer parts from the leading suppliers (companies ET already works with in building its Apache Sprayers), but without having to drive to a parts dealer (and with a broader selection of parts in stock). And we’ve learned that SpraySmarter is a great way to share our expertise about agriculture, crop spraying, and sprayer parts. With the sprayer parts and precision-ag expertise of the North America’s largest independently-owned manufacturer of self-propelled sprayers to guide the effort, the website quickly took off and applicators around the world began to call on SpraySmarter.com for all their spraying needs.

SpraySmarter’s main (70,000 square foot) distribution and training center is right in the middle of America’s farm belt, in Mooresville, Indiana.