The year was 1972, Richard Nixon was President of the United States, and talk of Watergate was starting to filter, at an increased pace, into the national news. Radio's rang out sounds of the Beatles, Sonny and Cher, and the return of Elvis. The same year, outdoor lovers welcomed a new and exciting business. Located on US RT 1 in Falmouth, Street Cycles brought to area the spark of fun people were looking for.