Strong in Every Way is an aspirational human capital campaign conceived in mid-2016 to ensure optimum non-cognitive skills growth, grit, resilience and depth of understanding for all ZCS students. If Strong in Every Way (SIEW) were a (construction/fiscal) capital campaign, we would be building something new, or amassing the resources to do so—you know, aspiring to construct the future of a campus somewhere. This squares with SIEW in campaign concepts, but the lifelong differences for our youth are profound. Three domains define Strong in Every Way: 1) Developing Webs of Support, 2) Developing Assets and Resources, and 3) Developing Cultural Understandings.