Subliminal Projects

Subliminal Projects was created by artists Shepard Fairey and Blaze Blouin in 1995 as an artist collective, using skateboards as a fine art medium. By expanding beyond skateboards and apparel to include fine art prints, the group began drawing the attention of Aaron Rose, curator of Alleged Gallery in New York. As a result, Subliminal is one of the key groups responsible for cementing the relationship between the skateboard culture with the fine art world, working with then-unknown artists such as Phil Frost, Thomas Campbell, Mike Mills, Dave Aaron, and Mark Gonzales. By reintroducing Subliminal Projects to the current art scene, Shepard and Amanda Fairey continue to promote collaborations in the form of publications, art shows, and events between artists of varying disciplines.