The Abundancy

If it’s not personal, it’s invisible.
After all, people are strange and special snowflakes.

We revel in their pointy edges and bald patches,
rugby teams and passion projects,
nervous ticks and hidden talents,
for the deep dark secrets they whisper into Google at midnight.

Every person is distinct,
yet curiously they all share common desires—
To be spoken to on their own level,
in their own language,
in their own moments.

Know them. Respect them. Meet them where they are.

This is how brands get chosen.