The Ring is the result of our concept, hard work, and employing the help from the best in the business. With state of the art personal ring design kiosks in the store, at home apps for your smart phone or computer, and one-on-one service with trained professionals, the concept is yours. From your hand-picked diamond and other precious stones, to your preferred metal, to your chosen design, with over 1,600 options available, your choices are limitless. And since you personalize the ring, it is a one of a kind creation worn by nobody else.