The Sharpe Collection

George Sharpe Sr. originally began as a car detailer for Mr. Serra in Pontiac, MI. Under the guidance of Mr. Serra, Sharpe excelled and went on to create some of the most groundbreaking dealership ideologies in the area. A few of these include the first non-commissioned sales staff in West Michigan and The Sharpe Promise which features a money-back guarantee on pre-owned vehicles.

The Land Rover franchise was acquired in 1997 and Jaguar was added in 2003. In 1999, Mr. Serra retired and George Sharpe Sr. bought the remaining shares. In 2005, the Buick franchise was sold back to General Motors and MINI Cooper was acquired shortly after.

Now owned and operated by George Sharpe Sr. and his sons Blair and George Jr., The Sharpe Collection covers a 13-acre campus with four unique showrooms displaying the BMW, MINI, Jaguar and Land Rover brands.

We serve West Michigan customers with expertly trained, non-commissioned sales staff, factory-trained technicians, parts experts and full detail service. Our goal through discipline, hard work and listening is to provide the ultimate customer experience.

The Sharpe Collection is proud to have served the West Michigan community for over 30 years.