Mission Statement
We believe, and surveys show the local bait & tackle dealer is the backbone of the sport fishing industry. We try to provide you the highest margin possible, knowing that on many of the other distributors’ items, you have to price compete with large discounters and chains. We don’t get all the “hot” products, simply because pricing on some of them is just too high to make good sense. We provide the tried and true and avoid “fad” items. We have greatly increased the number and scope of different fisheries we cover to provide you with a much broader source of supply. We want to be your #1 distributor.