I have always just been a chap stick girl and only wore tinted chap stick on rare occasion, simply because I hate getting color everywhere, on my teeth, my kids & husband when I kiss them, anything I eat or drink and I hate having to reapply. I gave LipSense a try and instantly fell in love with these lip colors because it is everything any other color isn't! It's long lasting, kiss-proof, smudge-proof, waterproof, and moisturizing. I couldn't stop at just one color and figured I better take advantage of the distributors' discounts by signing up as well. I only wish I knew about this product earlier and figure there are many ladies out there in the same boat as me.