Unleash Your Beauty. Beautycounter by Kelli

Let's talk about how you can improve the health and well-being of your entire family by taking a closer look at the products you use every day. I'm passionate about using personal care products that don't undermine my or my family's wellness, and I want to share this passion and knowledge with you.

Learn more about the personal care industry and how Beautycounter is on a mission to make a change...

Decades of studies indicate that serious health issues (including, but not limited to asthma, learning disabilities, cancer and infertility) are on the rise, and due in some part to our ongoing exposure to toxic chemicals—whether it's in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our kitchens at home.

There are more than 80,000 chemicals on the market today. Many don't have any safety data. This is particularly true of those used in the skin care and beauty industry.

Only about 10% of the 10,000 chemicals commonly found in personal care products have safety data.

What's worse is the Food and Drug Administration (the agency that regulates cosmetics) allows companies to use chemicals known to be extremely harmful (lead, formaldehyde, and phthalates) in the products we put on our bodies and on our kids every single day, day after day.

The United States has not passed a major federal law to regulate the safety of ingredients used in personal care products since 1938.

The European Union has spent the past two decades banning or restricting more than 1,300 ingredients, the US has only banned 11 to date.

We deserve better, and we're doing
something about it.