Urban Bridal Shop carries all the newest fashions! The wedding gowns are designer dresses that were once samples in a store. None of the gowns have been altered or worn for a wedding. Not every bride has the budget for a gown that is priced $700.00-$10,000.00.....but you may have seen or even tried on a gown in these price ranges. All of my gowns are priced well below retail! I currently have wedding gowns that are priced from $150 - $1,000.00!!!! Find you perfect gown at a fraction of the price!!!