As you know, our primary focus is paracord gear that has survival items woven inside. I chose the name Valkyrie because as Norse mythology suggests, Valkyries are female figures who choose those who may die in battle and those who may live. I hope my gear saves lives, regardless of the situation you may find yourself in.
Our new logo has been in the works for quite some time, and it represents us well. It includes wings to symbolize those of the Valkyries, and the companies initials which make up a 'Valknut' symbol, or "slain warriors knot." This is as a tribute not only to further the Norse meaning of the logo, but also to those who have fallen in the line of duty and service.