Vorderman Volkswagen

Volkswagen Values
At Volkswagen, we're all about the ride. For our owners, Volkswagen is an expression of who they are and how they move through life. Listen to their stories about how Volkswagen fits into their lives so well. It's not the miles; it's how you live them.

Performance
Take it from a guy who runs triathlons and trains fellow athletes. "I'm active. I'm always on the go. As an athelete I wanted a car that had a little fight in it" - Andy, physical trainer http://why.vw.com/values#performance

Design
When something is designed beautifully and thoughtfully, it becomes an indispensable part of your life. Even more so if you're a designer yourself. "VW has made the form based around function. It has a purpose that's very exact. .....it's a very simple and pure design." Alma, sculptor http://why.vw.com/values#design

Quality
Volkswagen quality is something that is instantly recognizable. And for this professional chef, it's a quality ingredient that's instantly appreciated. "Life is so short. We are here for such a short period of time, and I think it's really important to have quality in a car." Gerald, chef http://why.vw.com/values#quality

Environment
As a company, VW is committed to designing cars that are fuel-efficient without sacrificing any fun. "The VW Golf TDI....bottom line was the best of all worlds. The most space efficient, fuel efficient, fun car that I could find. There's no point in having an environmental company if the rest of my life doesn't follow suit." Sean, environmentalist http://why.vw.com/values#environment

Safety
Each Volkswagen is engineered to help make you feel safe no matter where life leads you. Even if that's parachuting out of airplanes for a living. That's an endorsement we'll take. "When I was shopping for a car, I was looking for a car with great safety features. I know the protection I need is in it, and I just don't have to worry about it." Claudia, sky diving instructor http://why.vw.com/values#safety