West Elm Alpharetta at Avalon

Our Story

Since it launched in Brooklyn, NY in 2002, west elm has been helping customers express their personal style at home. Our mission is three-fold: 1) we offer CHOICE in our products and services, helping customers create a home that tells their story, 2) we build COMMUNITY with customers, collaborators and associates, connecting like-minded strangers through inspiration, conversation, events and activities, and 3) we focus on CONSCIOUSNESS and honest business practices in everything we do, from handcrafted and local products to supply chain transparency + sustainability.