Why West End?
If you take a look at West End or simply walk through it, you'll feel tension. It's interesting. You feel people's uneasiness in response to their surroundings: poverty, drug addictions, prostitution, all enclosed by the contrasting wealth of the skyscrapers that surround it.
That's why we chose to start here. People here are longing for something: love, a feeling of knowing that someone cares for them and hasn't forgotten them, a hope that despite their present condition, they are going to be okay and are not alone.
We understand the solution is to be radical, unprecedented love. Love so unexpected it is not understood. We have come to see that acts of kindness carry a vast impact, but in due time, they too are forgotten.
There is, however, a distinct kind of love, a love that lasts forever, a love, which man alone cannot give because this love is unconditional, and though he cannot give it, he cannot live without because he was born to be embraced by it.
The Bible tells us God is everlasting.
The Bible tells us God is love.