West Michigan Bike & Fitness

We’re a family. Four generations, in fact.

We believe cycling should be fun. We believe that cycling is a way for families to come together, for individuals to push their limits, for fitness and activity to be a lifestyle. It’s in our blood and we’re passionate about helping others discover the joy and reward of biking.

For the past 75 years, we have been dedicated to providing excellent service, value and selection for the West Michigan cycling community. We’ve changed and evolved to reflect the growth and locations of our business, our goals and our audiences...from The Bike Shop on Chicago Drive (in 1938), to three locations in West Michigan: Grandville, Kentwood and Holland.

To better embrace our three locations, to better serve our customers and to be better positioned for growth, we’re proud to announce our new name and identity. Our new name is bold and it better represents who we are and where we’re going. Our new logo is fresh, conveying motion and referencing our strongly-connected family and business.

Thanks for being a part of our family. Thanks for supporting our business for the past 75 years.

Here’s to the next 75.