Whole Earth Provision Co Southlake

Outfitting Texans for Adventure, Travel and Fun!

Established in the spring of 1970 and rooted in the philosophy and concepts published a year earlier in the revolutionary Whole Earth Catalog, Whole Earth Provision Co. opened its first store on December 14th in Austin, Texas.

The original Whole Earth Provision Co. inventory included things like flour mills, massage oils, travel books, and lightweight camping equipment (like tents, backpacks, and sleeping bags).

Over the course of four decades, and opening seven additional stores across Texas, Whole Earth Provision Co. has grown to include extensive shoe and clothing departments for casual and active wear, gear to equip almost any outdoor need, accessories (like knives, sunglasses, and compasses), nature oriented gifts (like wind chimes, bird feeders, and hammocks), and an unparalleled collection of delightful toys!

Whole Earth Provision Co. has developed into a truly unique place to shop, browse, learn, and have fun.