WHVW - 950 AM

WHVW is perhaps the only station in the nation featuring American roots music as it’s primary format. Our format is designed around mostly American music, from the beginning of useful recorded sound (circa 1900) to 1970. All genres are featured, as a mixture in our main format and in specialty shows, (which generally focus on one or two types). Among the genres you will hear on WHVW are Blues, Hillbilly, Rock ‘n’ Roll (the real ‘50's and ‘60's stuff), Rhythm and Blues, Jazz, Folk, Western Swing, Electric Blues (i.e. post WWII blues), Country, Popular, Bluegrass, Doo-Wop, Rockabilly and Big Bands. Our musical mission is:
1). To keep this music alive and available;
2).To offer a more sophisticated alternative to today’s rather dull musical offerings; (and)
3). To hopefully engender an appreciation for this music in people who otherwise would never have heard it.
Functionally, that places us in the unique position of being a commercial station with an arts-inspired format, more typical of the philosophy found at public radio. To the advertiser, we present an opportunity to reach essentially the same audience, to the listener, we offer programming not available anywhere else. We also present a week-daily two-hour classical show.
WHVW does not shrink from it’s obligation to air community and public interest programming; we air many hours per week of community interest programming in convenient timeslots.

AUDIENCE PROFILE:

Our audience is mainly professional, 35+, slightly more male than female, college educated and upper income bracket. For the most part, they are an NPR type audience, and as a matter of fact, quite a few also listen to NPR. We have extracted this data from listener contacts, i.e. phone calls, letters and e-mails.

RECOGNITION:

WHVW has been recognised by many members of the press, including: The New York Times, (page article with photo in the Sunday entertainment section, August 2001), National Public Radio (NPR), (eight minute feature on “All Things Considered”, 1999), The Poughkeepsie Journal, (article, 1997)