The Zombie Outbreak Response Team, Z.O.R.T is a non-profit community service and disaster preparedness organization that uses the metaphor of a "Zombie Apocalypse" for any natural or man-made disaster (hurricane, terrorism, earthquake, etc.). Z.O.R.T was created by horror film fans who combined their shared interests of zombies and experience with disaster preparedness.
The basic concept behind Z.O.R.T is that zombies are a useful metaphor for a worst-case scenario: if someone is prepared to survive the complete breakdown of society due to an uprising of the living dead, then he or she will be prepared for almost any real-world disaster or emergency conceivable. The zombie metaphor was chosen for humor, originality, and as a bait and switch for horror movie fans, science fiction fans, gamers and others who otherwise may not be drawn to the idea of disaster preparedness or community involvement.