WSAR

WSAR is an AM radio station licensed to Fall River, Massachusetts. Its studios and transmitter are located in Somerset, Massachusetts broadcasting on 1480 kHz. Its transmitter power output is 5,000 watts unlimited hours using two towers at the Somerset site. On January 28, 2015 WSAR was granted a U.S. Federal Communications Commission construction permit to increase day power to 25,000 watts by adding a third tower that is about one half the height of the current two towers.FormatWSAR's format is news/talk and sports. It used to be a full service music station playing top 40 music. Its flagship programs are The Bristol County Breakfast Club with Hector "Happy Hec" Gauthier, Underreported with Ric Oliveira, The WSAR Newsroom with Alan Zarek, and Dr. Mike Boudria during afternoon drive, "Sense & Nonsense". WSAR also carries live game coverage for the Boston Red Sox, New England Patriots and the Boston Celtics.History1920sWSAR was licensed in June 1923 with the sequentially-issued callsign of WSAR. WSAR's original owner was the Doughty & Welch Electric Company. WSAR's first air date was July 3, 1923. WSAR first operated on 1180kc with 10 watts. It would stay on 1180 through 1926. Power in 1926 was 100 watts. WSAR then moved to Portsmouth, Rhode Island and changed frequency to 1190kc, still with 100 watts, by June 30, 1927. WSAR moved back to Fall River and changed frequency again, to 1410kc, in 1928. During the late 1920s the power was increased to 1,000 watts. An early slogan used by WSAR was "Fall River Looms Up."