WWWX

WWWX is an Alternative formatted radio station licensed to Oshkosh, Wisconsin, that serves the Appleton-Oshkosh area. The station is owned by Cumulus Media. The station shares a transmitter site with WNAM located along US 41.HistoryThe station signed on January 30, 1967 as WMKC, operating on 96.7 FM under the ownership of Kimball Broadcasting. In 1968, the station became an affiliate of the ABC FM network. By 1971, WMKC had a middle of the road format, and devoted 20 hours a week to jazz music. The station changed its affiliation to the Mutual Broadcasting System in 1978; by then, programming also included three hours of classical music.Kimball Broadcasting, a subsidiary of the Miles Kimball mail order company, sold WMKC to Cummings Communications for $400,000 in 1980. The new owners changed the call letters to WAHC and introduced a hybrid top 40 and album-oriented rock format; the station was affiliated with the RKO Radio Network. WAHC changed to a modern country format in 1987. ODON Communications bought the station in 1988 and changed its call letters to WUSW in 1989. In 1991, a reallocation of various FM frequencies in Wisconsin moved WUSW to 96.9 FM.