Yocco's Hot Dogs

Yocco's Hot Dogs is a regionally famous hot dog and cheesesteak establishment with five restaurants, each located in the Lehigh Valley region of Pennsylvania, in the United States. Yocco's was founded in 1922 by Theodore Iacocca, uncle of Lee Iacocca. Its corporate headquarters is located in Emmaus, Pennsylvania.History and locationsYocco's was originally established in 1922 at its former center city Allentown location at 625 Liberty Street. Its original name was the Liberty Grill. Beginning in the 1970s, the five current Yocco's restaurants were opened. The first was opened at 2128 Hamilton Street. Yocco's serves hot dogs, cheesesteaks, French fries and pierogies.Yocco's is currently run by Gary Iacocca, the third generation owner. The company's corporate headquarters is located in Emmaus.The name Yocco's was derived from the name "Iacocca," after the family who owns the establishment. However, because the Pennsylvania Dutch could not pronounce Iacocca (an Italian name) and said Yocco instead, the name was changed to reflect their pronunciation.Zippy the PinheadYocco's has made several appearances in Zippy, a nationally syndicated comic strip featuring the character Zippy the Pinhead.