Founded in 1970 by Howard and Soo Yu, Yu Farm is located in Central California, an area known for its rich agricultural land and deep roots in farming. Howard is a graduate of Cal Poly Pomona and a Korean War veteran. Soo is a dedicated mother of six and daughter of the noted Korean Scholar Eun Sang Lee. Yu Farm and the Nosan brand, a name that pays tribute to Soo's late father, provide customers with the highest quality rice and farm products. Howard and Soo and the entire Yu Family hope you will enjoy the fruits of their labor.