The August Schell Brewing Company is a brewing company in New Ulm, Minnesota. It was founded by German immigrant August Schell in 1860. It is the second oldest family-owned brewery in America (after D. G. Yuengling & Son) and became the oldest and largest brewery in Minnesota when the company bought the Grain Belt rights in 2002. In September 2010, it celebrated its 150th Anniversary with a two-day festival. Every year Schell's also celebrates traditional German holidays with Bock Fest and Oktoberfest.HistoryAugust Schell emigrated to the United States in 1868. He worked in Cincinnati as a machinist before moving to New Ulm, where he established a mill and then a brewery. The brewery grew in size and production. When August Schell died, he passed ownership to his son Otto Schell; Otto Schell died in 1911. George Marti, August Schell's son-in-law, took over the brewery, and it has been in the hands of the Marti family since that time.Contemporary BeerYear-round Brews Original , ABV 4.8%, Straw colored classic American lager. Mild malt flavor and hop bitterness. Original Light, ABV 4%, Light straw color. Mild maltiness complemented by mild hop bitterness and slight hop aroma. Light, crisp body. Grain Belt Premium, ABV 4.6% Grain Belt Premium Light Grain Belt Nordeast, ABV 4.7% Firebrick, ABV 5%, A Vienna-style amber lager that has a reddish-amber hue, a mild maltiness with subtle sweetness and a light hoppy finish. Pils, ABV 5.6%, Rich malt body accented by a large hop/malt aroma and a refreshing hop tang. Dark, ABV 4.8%, Deep amber color with a light but classic maltiness.