For 5 years I struggled with shoulder and mid-back pain while sleeping (on my side). I was at the point of spending thousands for a high-quality mattress, but thought, "if I could just get the pressure off my shoulder"... So while walking through Walmart, I found a piece of cushion-foam, and formed it into a piece that I could lay on. After a couple days of much better sleep, I wanted an even better product. To my surprise, no one had either marketed or even patented such a thing, so the Side Cradling Sleeper was born. After several months of refinement and testing, we've made the Side Cradling Sleeper into a revolutionary patented side sleeping device designed specifically for the troubled sleeper. We're excited to bring it to market in late April/early May.